Evolution and focus on sustainability

Mike contrasts European leadership on sustainability and describes embedding measurable KPIs into Trouw's offerings.

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In this episode of The Pet Food Science Podcast Show, Mike Hooper, Vice President of Business Development Companion Animal LATAM at Trouw Nutrition, shares insights from more than four decades in animal and pet nutrition. He explains how pet food fundamentals evolved, why Latin America is a unique and fast-growing market, and how culture, sustainability, and supply chain realities shape pet food strategies. Learn practical industry perspectives that matter to pet nutrition professionals. Listen now on all major platforms!

“Marketing plays a critical role in expanding reach and education, while science provides the foundation that ensures credibility, consistency, and long-term confidence in pet food nutrition.”

Meet the guest: Mike Hooper is Vice President of Business Development Companion Animal LATAM at Trouw Nutrition, with more than 40 years of experience in global animal and pet nutrition. His background spans commercial leadership, marketing strategy, and regional market development, with a recent focus on Latin American pet food growth. Mike brings practical insights on nutrition trends, sustainability, and market evolution.

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