The Difference Between Front End Messaging and a Back End Offer

On the front end, you want to become known for something specific. You want to be consistent in that messaging. The moment i shifted from helping people with all things marketing to really focusing in on the one thing that is really my specialty,  did things ever go to a whole new level of my business. Suddenly, people were coming out of the woodwork, wanting to work with me and hire me for consulting. And then obviously that led to our signature programme tribe, and the rest is history. Now we've begone on to serve literally tens of thousands of people just with our signature programm tribe. Every single year we have the privilege of serving thousands and thou s of people