Rochelle's background and genesis story

Small businesses are the backbone of the economy, but they are also often the "weakest link" in a global supply chain. In this episode of Risk Management: Brick by Brick, host Jason Reichl sits down with Rochelle Clarke, Founder of Continuity Strength, to discuss the vital importance of business continuity for small and mid-sized businesses (SMBs).

Rochelle shares her transition from a high-level strategy consultant at a global FMCG company to launching a tech-driven solution that productizes resilience. After experiencing a personal crisis in a family business where "no one knew where anything was," Rochelle realized that SMBs needed a simple, consistent way to manage risk.

We dive into the "monitoring gap" in procurement, the reality of how attackers use small vendors as gateways to major corporations—citing the 2013 Target breach—and how AI is finally allowing small teams to oversee thousands of vendors with confidence.

To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.

Podcast Host: Jason Reichl

Executive Producer: Don Halliwell

Risk Management: Brick by Brick is handcrafted by our friends over at: fame.so

Previous guests include: Seth Hausman of Kraus-Anderson Insurance, Matthew Meyer of The Horton Group, Diana Rich of Foundation Building Materials, Christy McHenry of Suffolk Construction, Mark Rieder of NFP, and Cory Mangum of Primoris Services Corporation. 

Check out the three most downloaded episodes: 

If you are interested in being a guest on Risk Management: Brick by Brick, please complete this form: fame.so/trs-guest