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Contagious Why Things Catch On, by Jonah Berger

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Introduction

BestBookBits.com presents Contagious, Why Things Catch On by Jonah Breggar. The New York Times bestseller that explains why certain products and IDs become popular. Discover how six basic principles drive all sorts of things to become contagious. Learn how a luxury steakhouse found popularity through the lonely cheesesteak. Anti-drug commercials might have increased drug use. More than 200 million consumers share the video about one of the most seemingly boring products there is a blender.

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