Changing Incentives: Boycotts, Scorecards, and Corporate Pressure

The conversation around artificial intelligence has been captured by two competing narratives – techno-abundance or civilizational collapse – both of which sidestep the question of who this technology is actually being built for. But if we consider that we are setting the initial conditions for everything that follows, we might realize that we are in a pivotal moment for AI development which demands a deeper cultural conversation about the type of future we actually want. What would it look like to design AI for the benefit of the 99%, and what are the necessary steps to make that possible?

In this episode, Nate welcomes back Tristan Harris, co-founder of the Center for Humane Technology, for a wide-ranging conversation on AI futures and safety. Tristan explains how his organization pivoted from social media to AI risks after insiders at AI labs warned him in early 2023 that a dangerous step-change in capabilities was coming – and with it, risks that are orders of magnitude larger. Tristan outlines the economic and psychological consequences already unfolding under AI's race-to-the-bottom engagement incentives, as well as the major threat categories we face: including massive wealth concentration, government surveillance, and the very real risk that humanity loses meaningful control of AI systems in critical domains. He also shares about his involvement in the new documentary, The AI Doc: Or How I Became an Apocaloptimist, and ultimately highlights the highest-leverage areas in the movement toward safer AI development.

If we start seeing AI risks clearly without surrendering to despair, could we regain the power to steer toward safer technological futures? What would it mean to design AI around human wellbeing rather than engagement, attention, and profit? And can we cultivate the kind of shared cultural reckoning that makes collective action possible – before it's too late?

(Conversation recorded on March 5th, 2025)

About Tristan Harris:

Tristan is the Co-Founder of the Center for Humane Technology (CHT), a nonprofit organization whose mission is to align technology with humanity's best interests. He is also the co-host of the top-rated technology podcast Your Undivided Attention, where he, Aza Raskin, and Daniel Barclay explore the unprecedented power of emerging technologies and how they fit into both our lives and a humane future. Previously, Tristan was a Design Ethicist at Google, and today he studies how major technology platforms wield dangerous power over our ability to make sense of the world and leads the call for systemic change.

In 2020, Tristan was featured in the two-time Emmy-winning Netflix documentary The Social Dilemma. The film unveiled how social media is dangerously reprogramming our brains and human civilization. It reached over 100 million people in 190 countries across 30 languages. He regularly briefs heads of state, technology CEOs, and US Congress members, in addition to mobilizing millions of people around the world through mainstream media.

Most recently, Tristan was featured in the 2026 documentary, The AI Doc: Or How I Became an Apocaloptimist, which is available in theaters on March 27th. Learn more about Tristan's work and get involved at the Center for Humane Technology.

Join The Human Movement now at HUMAN.MOV

Show Notes and More

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