Day Two at the US Open
Bloomberg Businessweek
00:00
Sponsorships and Partnerships with American Express
This chapter discusses the importance of sponsorships and partnerships for brands like American Express, focusing on their 30-year involvement in the US Open and the value it brings in building relationships with customers. The speakers also share their personal experiences as American Express card members and how the brand's benefits have been valuable, especially during the pandemic.
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Transcript
