What happens when the AI tool helping you scale your business also gains permanent rights to your voice?
In this episode Chris talks with Jesse Jameson, digital marketing veteran and founder of HeyNow Interactive, about the opportunities and emerging risks inside the generative AI ecosystem. Jesse shares his experience participating in a voice licensing program with ElevenLabs, where his AI voice quickly became one of the most widely used on the platform. What began as a simple experiment in passive income through voice cloning eventually uncovered deeper questions around creator consent, data ownership, and how AI companies structure their business models.
The conversation explores how leaders should think about AI adoption today, including the tension between rapid innovation and responsible governance. From biometric data rights and AI regulation to the strategic reality that businesses cannot afford to ignore generative AI, Jesse and Chris discuss how executives can embrace AI’s advantages while remaining thoughtful about the risks that come with it. This episode offers an important perspective for leaders navigating AI adoption in a rapidly evolving landscape.
Chapters:
00:00 AI Voice Licensing and the Start of a Major Discovery
00:45 Introducing Jesse Jameson and the Rise of AI Voice Technology
03:15 From Early Internet Marketing to the Age of AI
04:22 Joining the ElevenLabs Voice Actors Program
06:13 Discovering Discrepancies in Voice Usage and Payments
08:29 The Consent Problem and Hidden Licensing Terms
10:31 Regulatory Questions and Biometric Data Laws
12:15 The Hidden Risks of Using Generative AI Tools
17:21 Bias, Control, and the Influence of AI Models
26:23 Investigating Platform Abuse and Free Voice Usage
36:29 Documenting the Experience and Reporting to Regulators
44:06 Practical Advice for Leaders Using New AI Tools
🔎 Find Out More About Jesse Jameson
LinkedIn: Jesse Jameson
Substack: @jpjameson
Youtube: @jpjameson
Website: https://11laudit.com
The Voice Cloning Scam That Hit $11 Billion: https://www.youtube.com/watch?v=2wPdQyrWhl0&t=2s
Book: The Conversation You Can't Explain: Finding Yourself in the Age of AI
🛠 AI Tools and Platforms Mentioned
ElevenLabs:
https://elevenlabs.io/
OpenAI:
https://openai.com/
Anthropic:
https://www.anthropic.com
LLaMA:
https://www.llama.com
