185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
GTM Live
00:00
Is Your Marketing Going to Ramp Faster Than It Really Is?
A lot of companies come to us with their targets. We check that against our bench marks and projected cust raquisition costs, against projected cost press co against time to ramp. The problem is that nobody's at their target because they're doing the wrong things with their current budget. And so we help them try and set foundation targets based on reality,. Based on channels that are easily controllable.
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