Defining Clapback Ads

This week, we look at “Clapback Ads.”

A clapback ad is a response or retaliation to another commercial.

We’ll talk about a Canadian province that took offence to a Vrbo ad.

A youth orchestra who retaliated against a big car commercial.

And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.

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