Do You Build With Retail in Mind?

When you cut up a brand, it's D2C or retail, right? Not to go super into retail. But did you build with the mind of, okay, this is going to sell online and this is maybe even how the mock up is going to look on a product image? Or does that mock up are going to looks on a buy box versus like, "Right now we're not going into retail, we'll cross that bridge when we come"? And how do you keep those psychological elements in mind too? Because so much of it is like that first impression. No, I didn't build with retail in mind because when we had started the brand, we didn't know

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