There couldn’t be a better time to have this chat. After the big news that Prem Rugby is set to embrace a franchise type model, we welcome Northampton Saints CEO Julia Chapman to the show.

There is so much to unpick from this: what does it mean for the individual clubs? What opportunities does it offer the players? How will it impact the core business model?

But there is also a huge amount to look at from the local level. One of the Prem’s great clubs, Saints have an amazing history with a dedicated fanbase that demonstrates the appetite and commitment of the audience to club rugby in England.

Time to get stuck into the ins and outs of domestic rugby with a guest who we have had many requests for in the past. We’re delighted to welcome Julia to the Business of Sport.

The Business of Northampton Saints

How winning the Premiership created a sell-out season ticket boom
The financial reality of running a Premiership rugby club
Why owning the stadium is one of the club’s biggest competitive advantages

The Economics of Club Rugby

Why player salary spend directly correlates with league position
How academies allow smaller clubs to compete financially
Why club rugby struggles to convert international fans into paying subscribers

Commercial Growth in Modern Rugby

The power of player personalities and social media in growing audiences
How clubs monetise content, partnerships and hospitality
Why brands increasingly want access to players and behind-the-scenes content

The Future of Rugby Clubs

Why Premiership rugby is moving toward a more aligned league structure
The investment required to modernise stadiums and unlock revenue
Why women’s rugby could become one of the sport’s biggest growth drivers

A huge thank you to our amazing partners on the show:

Gemini Sports

We empower the most confident sports organisations on Earth https://geminisports.ai/

Slate

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