When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.
Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion…
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