Media hype and viral sales

Pokémon cards are scorching hot right now. An index tracking the thousands of rare cards shows that valuations have increased 170% in the last year alone. Growth like that really makes you wish you hadn’t given away all your childhood cards years ago.

Today on the show, we cover three things that are contributing to the rapid growth of shiny cards produced by the world’s highest-grossing media franchise.

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Related episodes: 
The secret to Nintendo's success
The curious rise of novelty popcorn buckets

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