The Importance of Context

We all succumb to the pressures of context. We really do ourselves as a disservice by only talking about peer pressure when it comes to kids and teenagers because peer pressure affects us all throughout our entire lives. Context is one of the most power, when it actually was Dan Ariel, he was talking to him. If we've learned anything from the past few decades of social science research, it's about the power and importance of context. But again, just like the cheating issue, we don't think about it.

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