
1 - B2B Demand Generation | Demand Gen Live S1 x01
GTM Live
00:00
Is Demand Gen the Hard Part?
Marketing is like market legen in the way that we just defined it. Is an easy way out for marketers. They'll do an e book down load and they'll pass it off to sales. I think demand gen is the hard part. And when you do those things, your wind rates go way up. Your sale cycles get 50 to 65 % shorter. Ah, your your marketing way more efficiently. You don't need so many sails wraps that are losing deal s. Bet you have better alignment over time. Ahem. Legthe electrical, the electrical neurons inshe are just firing off the charts. Yes, let's do it.
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