ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share.
Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :)
IMO, some of the best pages to read in the 150-page report:
- pg. 19-29: great high-level explainer of how LinkedIn works
- pg. 91-94: addresses the things you/your brand could likely improve
Thank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em!
Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy.
Learn more: zeroclickmarketing.co
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