S2 E31 - Pipeline Source Showdown: Inbound vs. Outbound | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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What if You're Not Asked to Change?
You should take pride in standing up and saying, i do this analysis. This is not profitable here's the strategy that we should do. And even if you're marketing manager, talk to your c m o about it,. Talk to your v p of stales about it. I think that's like how you really make an impact on an organization. Don't wait for anyone to ask. You need to be able to show clearly that what is being done does not work. That's very difficult. Most leaders will lean into that but you also have to put your ass on the line and kind of say, and listen, what we've been doing has been working, and this is why
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