HBO Max and Amazon Prime - What's the Point?

HBO Max is designed to bring in as many customers as possible and then keep them. Amazon Prime Video is a really interesting service because outside of the United States, it's a huge growth driver for the company. I think with both the MGM acquisition, which they're going to turn a lot of those IPs into new shows and films; that could be very successful. With Lord of the Rings, the goal is to really establish Prime Video as an actual player in the streaming service world.