Bloomberg Businessweek Weekend - August 2nd, 2024
Bloomberg Businessweek
00:00
The Resurgence of CBS: Spin-Offs and Streaming Strategies
This chapter explores the unexpectedly successful trajectory of CBS television, which has maintained high viewer ratings despite critical oversight. It highlights the network's strategy of leveraging spin-offs and reboots while adapting to streaming platforms to engage younger audiences.
Play episode from 01:15:20
Transcript
