185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
GTM Live
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How to Get a Constant Stream of Insights
This isn't only driving thet new business. This is being deeply, deeply close to your customers all the time. And so who could, who could own it? Obviously, let's slow down. Marketing definitely should be there across the entire customer lifecycle. Sales could be doing business development. There especially if they are knowledgeable, like industry experts,. That would be a great place for them to spend time. Instead of cold calling, sending emales, doing demos to people that don't want to buy. Would be a way better use of their time.
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