138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
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Buying Cycles - Who Wins the Pool Gets It?
The goal is to communicate with them effectively so that when they move into a buying cycle, they consider us first. And i don't believe that it's a, it's a linear motion. Like there's plenty of things that i have had a scope of work on my desk to do and then i say, we're not going to do thisand i'm going all the way back to the beginning. If you can quantify er estimate, like how much of the pool are in your audience? Consider your brand the leading one in the category. Measure it against how they associate it relative to competitors.
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