Is Your Branded Terms Growing?

Ara says there are two ways to create content for search. One is waiting for someone to come and find you something, the other is finding your brand. Ara's approach is that he drives people in to what they might need. And so i do not plan key words or anything. The approach for me is how do i create content at a high volume? How do i produce more and the quality doesn't decline? I'm just transparent tat that is not the way tha i do it. But back to the point of the original point, if you're doing demandgon the right way,. the trend for your branded terms is going to increase. It should increase month over month