Facts: AI started mainly as a marketing tool. 📢
Sure, many marketers have been ahead of the curve when it comes to AI tools and creating high-quality, AI-driven outputs.
But now they face a major problem: decades of marketing experience can no (largely) be achieved with a few reps of today's latest AI tools.
So, what's your company supposed to do? And how can you possible build a team full of AI-savvy marketers?
Join us and find out.
How to Build a Team of AI-savvy Marketers -- An Everyday AI Chat with Jordan Wilson and Scott Morris
Newsletter: Sign up for our free daily newsletter
More on this Episode: Episode Page
Join the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.
Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup
Website: YourEverydayAI.com
Email The Show: info@youreverydayai.com
Connect with Jordan on LinkedIn
Topics Covered in This Episode:
- Sprout Social's AI-Powered Marketing Tools
- Building an AI Savvy Marketing Team
- Implementing AI Strategy in Marketing Departments
- Evolving Marketer Roles with Generative AI
- AI Tool Selection and Workflow Integration
- Measuring AI Impact on Marketing Performance
- Creating New Roles for AI Transformation
- Combating AI-Generated Content Slop
- Future-Proofing Teams for Rapid AI Advancements
- Aligning Marketing, Sales, and Product with AI
Timestamps:
00:00 "Building AI-Savvy Marketing Teams"
05:50 AI Strategy and Experimentation Foundations
08:40 AI Experimentation to Structured Workflow
13:24 Adapting to AI in Marketing
16:01 "AI Roles Transforming Workflows"
19:12 "AI's Role in Marketing Debated"
23:09 AI Advancements and Team Preparedness
25:49 AI Investment for Business Outcomes
Keywords:
AI savvy marketers, building an AI marketing team, AI marketing skills, AI in marketing, generative AI, large language models, agentic AI, marketing technology, martech, Sprout Social, social media management platform, AI tools for marketers, content marketing with AI, AI content creation, AI for social media, AI analysis in marketing, AI social listening, Trellis AI agent, AI experimentation, AI council, business outcomes with AI, marketing and sales alignment, AI in product teams, end-to-end AI workflow, AI-powered content, brand voice in AI, AI workflo
Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)
Start Here ▶️
Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com
Also, here's a link to the entire series on a Spotify playlist.
