Diaculture and Love Yourself

i feel like this die culture kind of tells us that we have to deny ourselves, like almost like a form of punishment. I think diaculture plays into that but i also think there's this idea that loving yourself is sinful. And you're not supposed to be prideful and so i think there is this balance that needs to be played. It's either super restrictive self denial, or let me just make myself a minimal piece of dirt on the ground,. or if i go the other way, or if i don't love myself at all.