Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand.
We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about.
If you're a creative strategist, your worth has never been higher.
0:00 Intro
0:30 Paul Graham's "Age of Brand"
4:30 Silicon Valley vs. Marketers
10:00 Why Creatives Have Never Been Worth More
16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)
22:00 Why Creators Can't Exist in Corporations
25:00 The Staples Baddie Problem
30:00 Ulta's Employee Creator Playbook
37:00 Siloed Teams Kill Everything
42:00 Expo West Goes Full Culture
45:00 America's Next Top Snack
50:00 Licensing Expo and What's Next
As always, thanks for watching. Let us know your feedback in the comments.
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