In 2005 Lance Byrd bought a 320 acre horse ranch outside of Ft. Worth. His dream? Start a horse training facility. How did he go from that to being the rural Disney for traveling baseball families?
You'll have to listen find out!
In a couple weeks I'll be visiting the ranch to make a video of the facility. Be sure to check back for that.
In today's podcast we talk about:
- How he started the ranch
- WHY he started the ranch
- Where he makes his money
- What makes his ranch special
- Unit volumes, etc
- Much much more.
You're gonna LOVE this! Lance Byrd is awesome! Enjoy!
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01:04 The Genesis of Rocker B Ranch: From Family Ranch to Baseball Haven
03:51 Expanding the Dream: Fields, Facilities, and the Accidental Business
04:25 The Evolution of Amenities: From Hotel Rooms to a Resort-Style Pool
08:06 Navigating Challenges: Insurance, Water Supply, and Unexpected Expenses
09:20 Marketing Magic: The Power of Word of Mouth and Social Media
10:02 The Unexpected Demand Surge: Software Glitches and Rapid Expansion
12:05 Creating a Premier Baseball Destination: Quality, Community, and Memories
28:52 The Culinary Experience: Elevating Food at Sports Tournaments
35:15 Merchandise Success and Surprises: The Rocker B Brand Takes Off
37:39 The Success of Building and Expanding Facilities
38:28 Envisioning Future Developments: Softball Fields and More
39:04 Addressing Parking and Infrastructure Challenges
41:48 Creating a Family-Friendly Sports Resort
44:12 Expanding Beyond Baseball: Corporate Events and More
50:24 Considering New Ventures and the Future of Rocker B
52:55 Reflecting on Entrepreneurship and Growth
58:57 The Unique Appeal of Rocker B and Future Plans
01:01:29 Exploring Potential Expansions and the Business Model
01:07:49 A Vision for the Future and Closing Thoughts
