
15 - Know Your Audience | Inside Selling with Josh Braun
GTM Live
00:00
Do You Have a Different Approach to Customer Segmentation?
Customer segmentation, identify your best opportunity, and then find customers that fit that segment. If i'm not able to get to those people, or for some other reason it, it's not possible that i'll move to the next year. Because the people may not be 100 % homogeneous, but they're going to be close,. which will help me wear and faster. And so, chris, as you segment these audiences, you're essentially finding out who are the people we want to attract more of? Then you're sending them like an invite, saying, hey, name is chris. I'm not a sales person. I'm a marketing person, and i'm doing
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