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Episode 9 - Retail vs DTC - Should Brands Be Focusing on getting in Retail

Chew on This - Digestable DTC Content

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The Importance of Placement in Retail

The company launched its fat burner collagen in the store as well. It assumed that it would be placed in the collagen section, but that's where it actually suffered the most. "We realized where we were placed wasn't conducive to the type of product we were"

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