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Episode 8 - Why branding is the leading lever to pull on

Chew on This - Digestable DTC Content

00:00

Introduction

"This is the last episode. We have a very special guest": Ankit, Avi's third founder and chief brand officer. If you had to redo Avi, what is one thing you do differently from day one? One thing to do differently: Pick different founders," he says. "I want to take in the brand myself, 100%. Thank God he doesn't know numbers."

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