The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process cover image

THE SECRET TO BUILDING TRUST WITH C-LEVEL EXECS

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

00:00

Why Discounting Kills Deals

Brian and Joey discuss the dangers of knee-jerk discounts, short-term fixes, and how discounts erode long-term revenue.

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