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7 - Paid Social vs. SEO | Demand Gen Live S1 x07

GTM Live

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B2B Influencer Marketing

B2C influencer marketing is essentially like brands either giving away or paying people to post content on Instagram about the product. I think there are ways to kind of like do it, but I'm not even sure at that point it's influencer marketing anymore. The best way is to start a podcast and invite the 50 people that you think are most influential onto your podcast. And then when they're done the podcast, have somebody that's really good, edit five or six of their sound bites that they said of something smart, ship it to them.

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