In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.
You’ll learn about:
- The true ROI of a Super Bowl ad
- Why Super Bowl attention is still "cheap"
- How new companies get "broad awareness" from the Big Game
- The importance of "relevance" for established brands like Raisin Bran
- Why the creative is more important than the attention
- The inevitable role of AI in advertising and NIL
