Innovative Marketing Triumphs During Black Friday

Mark McKnight always dreamed of owning an outdoor store, but dreams change, as was the case for Mark several times in his career. In this episode, we discuss how he got comfortable with those dreams changing, why simply showing up is the best thing you can do, and what the future framework of Reflection Riding holds.

He also shares about the time he “broke” Twitter, and how he took Rock/Creek’s e-commerce store from five figures to the multi-millions.

Mark is the CEO and President of Reflection Riding Arboretum and Nature Center. You can connect with him on LinkedIn here.

My Morning Cup is hosted by Mike Costa of Costa Media Advisors and produced by Madison McCann.

If you liked this episode, we think you’ll also like:

• Gail Loveland Barille’s Morning Cup (E22)
• Scott Martin’s Morning Cup (E31)
• Stephanie Stuckey’s Morning Cup (E33)