RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
GTM Live
00:00
How to Choose the Right Place to Experiment
When you're doing an experiment the biggest thing to recognize this is truly like more of an experience thing is understanding is the channel not or program not going to work for me or is it just the way that i'm running the channel or program that's the problem. A lot of companies struggle with right tons of b2b companies in 2019 we're like we tried facebook it didn't work for us facebook's not for b2b that's their conclusion they thought it was the channels fault. There are other instances where it's like hey the channel isn't ready yet i would argue for a lot of b 2b companies that have small total addressable markets that that tick-tock is
Play episode from 14:45
Transcript
