Designing for Dining: The Psychology of Restaurant Layout

One table in New York's Adda Indian Canteen is underperforming the others. And in a business with razor-thin margins, that's a real problem. In this special collaboration with Sally Helm and NPR's Planet Money, we enlist the help of a tape measure-wielding professor to try to turn the loser table into a winner. It turns out that how a restaurant treats its real estate might be more important than how it cooks its food — at least when it comes to how much customers spend.

This episode originally aired on February 24, 2020, and was produced by Dan Pashman, Sally Helm, Emma Morgenstern, Harry Huggins, and Anne Saini, along with Darian Woods, Alexi Horowitz-Ghazi, Alex Goldmark, Bryant Urstadt, and Isaac Rodrigues of Planet Money. It was edited by Tracey Samuelson and mixed by Jared O’Connell. The Sporkful team now includes Emma Morgenstern, Andres O’Hara, Jared O’Connell, and Nora Ritchie.

Transcript available at www.sporkful.com.

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