The Big Story Brand Principle

Pendon: I remember being in a board room and us trying to coe uer the title, and we couldn't come oof one. The attitude with everybody at thomas elson was, well, maybe the second book will sell. If i could go back in time, i would say, do not call it blue, like jaz. And i'd probably have sold 37 copies. All e dods workn he ha, he, i realy know. It's about so many different things, it's hard pendon. Anyway, great to have you on the show, season one, episode one, and you're our debute guest.