How to Work with ThoughtBot or 12-Sided Studios

Chad shares where founders and companies can reach thoughtbot and 12-Sided Studios for product and production help.

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Chad Pytel is the founder and CEO of thoughtbot, a product development consultancy, and co-founder of 12 Sided Studios, a gaming and production company. He’s also the longtime host of the Giant Robots Smashing Into Other Giant Robots podcast, a husband, and the father of two teenagers.

In this episode, Chad and I talk about raising kids while running companies, blending family life with creative projects, and the importance of designing systems at home, just as you would at work. He shares stories about parenting teenagers, shaping company culture around sustainable pace, and why even the smallest rituals matter when time with your kids feels fleeting. We discussed:

Building systems at home: How collaborating with his kids on routines turned daily battles into shared ownership.
Parenting teenagers with balance: Why being relaxed, supportive, and flexible helped his kids thrive through responsibility and independence.
Dinner as a cornerstone: The daily ritual that kept his family connected through the busiest startup years.
Redefining company culture: How Thoughtbot built practices like sustainable pace and four-day client weeks to make room for life outside of work.
Embracing differences: The importance of parenting each child as an individual, not a template, and adjusting expectations along the way.

Where to find Chad Pytel