CBS's Streaming Strategy and Challenges

This chapter explores the evolving landscape of CBS's streaming service, CBS All Access, and its rebranding to 'House of Brands' to include various Viacom networks. The discussion highlights the complexities of competition in the streaming market, particularly regarding viewer retention and content licensing strategies. Additionally, it examines the unique profitability approach of CBS compared to its rivals while addressing the challenges faced by sports leagues in adapting to changing subscription models.