Chapter 4 Validating Your Hypothesis - The Product Book
The Product Podcast
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Using a Swat Analysis to Validate an Opportunity
A swat analysis is a common method for looking at how an opportunity hypothesis fits in. Swat stands for strength, weaknesses, opportunity and threats. This framework helps you identify the most important internal and external elements of achieving your goal. Here's a check list of questions that will help you start validating an opportunity.
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