432: Build Brand Credibility with the “Halo Effect” by Erin Blaskie on Psychology of Learning & Marketing
Optimal Work Daily - Career, Productivity and Entrepreneurship
00:00
How to Use the Halo Effect in Your Brand Marketing
In 19 20, edward thorndyke wrote an article called a constant error in psychological ratings. He coined the term halo effect referring only to people but its use has been greatly expanded. Many brands can't pull off the budget required for large scale influence campaigns. For these companies, the halo effect can seem a little out of reach. The good news is that it can be used by any brand or company of any size.
Play episode from 02:06
Transcript
