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#46 - Nudging Sustainability with Chu-Yi Vuong

Service Design Podcast

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The Importance of a Value Proposition Business Model

The value proposition is definitely something that I'm using in my daily work at the moment as well. Because whatever we design and what solution we come up with, it should bring a value to the user or the different users right. And I think this is something that people don't really have in mind because they think, oh, it's so business like that I don't want to have a look at it maybe. Okay. Did you find a way to make it more humanly understandable for this value proposition business evening? Yes. So what I did was more thinking about the consumer side and the user perspective, what kind of pain points do they have and how can we actually tackle them with

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