Amazon's Two Big Changes: Ads and AI

What if AI engines could drive 10–15x more traffic to your online store—and most businesses don't even realize it's happening yet?

If you run an online store or sell products through e-commerce channels, AI engines are quickly becoming the new gateway to customer discovery. Instead of relying solely on traditional search or marketplaces, companies are now seeing massive traffic surges simply by optimizing their sites for how AI answers questions and recommends products. In this episode, you'll hear how one e-commerce CEO is leveraging AI engines to dramatically increase visibility—and how you can apply the same ideas to grow your own online store.

By listening, you'll discover how to:

• Position your website so AI engines recommend your products when customers ask buying questions.

• Use simple AI-driven content strategies—like FAQs and structured answers—to dramatically increase organic traffic.

• Navigate the rapidly changing e-commerce landscape where AI, Amazon advertising, and global competition are reshaping growth.

Play the episode now to learn how CEOs can tap into AI engines to unlock the next wave of online store growth.

Check out:

• 03:45 – From One Used Book to a Global E-Commerce Business Rupesh shares how a single online sale sparked the idea that eventually grew into a company partnering with over 1,500 brands across 40+ countries.

• 10:40 – How AI Engines Are Driving Massive Website Traffic A deep dive into how optimizing websites for AI-driven questions—through FAQs and structured content—can generate dramatic traffic increases.

• 22:15 – The Two Big Changes Reshaping Amazon Sellers Rupesh explains how advertising and Amazon's AI tools are changing the rules of visibility—and why brands must adapt quickly to stay competitive.

Rupesh Sanghavi is the founder and CEO of Ergode, an e-commerce-first, omni-channel brand growth company that has partnered with over 1,500 brands, expanded reach to 40+ countries, and acquired over 15 consumer brands. His entrepreneurial journey began with reselling a single used book and has since grown into leading a global portfolio of businesses across categories. Under his leadership, Ergode has scaled into a trusted name with 18+ years of experience, 96% lifetime positive feedback, and a 250+ member workforce worldwide. Twice a finalist for the EY Entrepreneur of the Year, Rupesh is known for blending resilience and vision with a hands-on, relatable style. Outside of business, he writes a blog called Cloverbites, where he shares reflections on leadership and life. An avid traveller who has visited 100+ countries, he draws inspiration from diverse cultures and experiences that shape both his business outlook and personal growth.