The Challenges of Opportunistic Thematic ETFs

We look at very powerful disruptive macro level trends that we think will shift the economy over the coming decades. And two, we look at the companies that stand to benefit from the materialization of those trends. So many of these ideas like inflation, hedge or interest rate hedge, they couldn't really fall within our definition of thematic investing because they are cyclical in nature. They will be like a reversal to them. But going back to your point about being opportunistic and being able to react to market conditions, typically you can expect for an ETF issuer to take anywhere between six to nine months to launch a new fund. Six to nine months. Wow, that's actually faster than I thought