Do You Do Keyword Research and Create Content Around Keywords?

Do you take into account your key words that are creating silos around your sight when when posting content? Or do you create the content and then map, map it back to word, title, meto, description, et cetera. Do you find out what kinds of problems that your customers are having, and you create content around that, more or more solution focus content? A, do you listen to sales calls and listen to the common types of objections that are happening on those calls, andYou create a content around those issues and then map it back, reverse an engineering style, to those target keywards? And i think the short answer is that both work.