Roger Lynch has spent the last seven years trying to turn Condé Nast from a magazine company into a profitable portfolio of global brands. Now he has a new set of problems: Google traffic is disappearing, AI companies want to use Condé’s work, and everyone in media is trying to figure out who still has leverage.
I talked to Lynch about the end of Google search traffic, why Condé is doing deals with OpenAI and other AI companies, and how the company thinks about the Met Gala, independent creators, and The Devil Wears Prada 2.
And if you're looking for news about who succeeds legendary editors Anna Wintour and David Remnick: Lynch says he has a plan.
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