Introduction

Invisible influence will help you make better choices by revealing and producing the effect that others have on your actions, thoughts and preferences. Most of us are heavily affected by our surroundings and don't even know it. One celebrity sharing their view on a political issue can convince tons of people to adopt that opinion. Just like atoms bouncing off each other, our social interactions are constantly shaping who we are and what we do. This is a book that will not only show you how to spot when you're succumbing to this influence, but also how to take advantage of it.