Pride Month Kicks Off As Companies Struggle to Navigate Conservative Backlash
KQED's Forum
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The Importance of Being on the Right Side of History
Target is in a tough spot when it comes to coming out with a pride collection that gets this unexpected backlash. I noticed reading about the Bud Light controversy that like their executives are already dealing with a brand that's in decline. So they're probably in some ways particularly sensitive to those boycotts. But on the other hand, I mean, Tom, you brought up the buying power, the LGBT community. We're getting a lot of listener comments from allies who were saying that they want to back that up. There's there's money on the side of being on the right side of history, I guess you would say.
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