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Overheard LA's Jesse Margolis - The Man Behind The Overheard Brand On How To Build A Business Using Social Commentary

The Bossticks

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How to Start a Meme Account

I think it's about like pick one thing and do that very well. authenticity is key. Like I see these people on social media with like a paragraph of hashtags and trying to be this or that. It's like, people don't want that. You have to try different things. For whatever reason, text on the Instagram platform, you know, sort of enshrined in the filtered in Instagram platform. That was user generated and reflective of the city. People just got it.

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