RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
GTM Live
00:00
Introduction
Chris Walker: Most B2B marketing isn't actually marketing. He says organizations use marketers as sales assistants who just perform lead gen. And if businesses don't change their outlook, they'll continue to run single channel lead gen in order to appease attribution models he says. We see the negative impact on teams, specifically dramatic sales and marketing misalignment where marketing is not achieving its goal because of misaligned metrics.
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Transcript
