FAQ Hub Structure and Interlinking

E968: What it actually looks like to get leads from ChatGPT and other AI platforms as a local business.

Blair Witkowski joins the show!

Blair has been doing SEO for nearly 20 years and runs multiple agencies focused on home services, including garage doors, gutters, and accessibility remodeling. In this conversation, he walks through the exact process his team is using to increase AI visibility, generate recommendations inside ChatGPT, and turn that visibility into real customers.

We go beyond theory and look at real examples, including before-and-after visibility improvements, how FAQ silos are being built, and the role local mentions and indexing play in getting discovered by AI systems.

This episode also explores the human side of agency work - communication, onboarding, outreach, and why hands-on relationship building still matters more than automation.

Topics covered: - How local businesses are starting to receive leads directly from ChatGPT - Turning AI prompt research into structured FAQ silo pages - Using AI visibility tracking tools to identify gaps and opportunities - Why indexing and AI platform submission may accelerate discovery - The role of internal linking and topical authority in AI recommendations - How FAQ content can strengthen service and location pages - Building local mentions through real partnerships and content swaps - The importance of press releases, citations, and entity signals - Using micro-sites and exact-match domains in competitive markets - Outreach strategies that still work, including cold email and phone calls - How onboarding and communication impact client retention more than rankings - Practical examples of AI prompts leading to business exposure and leads

If you work with local businesses, run an agency, or are trying to understand how AI is changing search and discovery, this conversation offers a grounded look at what is working right now.

⭐️ Blair Witkowski's Personal Site - https://blairwitkowski.com/ ⭐️ Blair Witkowski's SEO Agency - https://coastalmarketingstrategies.com/ ⭐️ Blair Witkowski on YouTube - https://www.youtube.com/@TheGarageDoorPodcast ⭐️ Blair Witkowski on LinkedIn - https://www.linkedin.com/in/blairwitkowski/ ⭐️ Blair Witkowski on Facebook - https://www.facebook.com/blairwitkowski/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Welcome and intro 00:33 Blair's SEO background 01:30 Why AI visibility matters 02:15 Splash Dash overview 04:21 Finding missed prompts 05:38 Turning prompts into FAQs 08:57 Silo and interlink setup 11:16 Indexing and LLM seeding 20:14 Links and press releases 21:35 Testing in Gemini 24:00 Live nonbranded example 25:08 Mini Golf Page proof 26:20 Testing Escape Room prompts 28:21 Perplexity Search Breakdown 29:51 FAQ Linking Strategy 30:46 Interlinking Without Overdoing 32:51 Microsites and Exact Match Domains 34:19 Niche Focus and Client Results 36:08 Onboarding and Client Empathy 38:29 Local Mentions via Realtors 41:02 Cold Outreach That Works 45:17 Phone Calls and Hand Raise Sales 47:12 Wrap Up and Where to Find

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #localseo #generativeengineoptimization #answerengineoptimization